Who says revolutionary struggle can’t be fun? Not Colombia’s FARC (Revolutionary Armed Forces of Colombia – People’s Army). Latin America’s longest running militant Communist revolutionary organization hadn’t been having the best of luck, what with the rescue of Ingrid Betancourt and the death of the group’s leader, Manuel Marulanda. The long years of wandering in the jungles, despite the FARC’s impressive record of kidnapping and sowing chaos, hadn’t brought Marulanda’s cadres any closer to taking Bogota and power. The FARC needed recruits and new wind in its sails.
How did the group plan to do this? More bombings? More kidnappings? Asking for help from Chavez’s sympathetic socialist Venezuela? No. Instead, the FARC chose to reach out to its would-be new recruits in a much more cunning and indirect way: by making a smash hit dance record. Before dying, Marulanda set his senior commanders a bizarre task better suited for Simon Cowell than for a brutal guerilla commando like his second in command Mono Jojoy. He ordered Jojoy was to create a dance record so successful and popular it would induce a new generation of young Columbians to join the revolutionary struggle. Jojoy and Felipe Rincon, another senior commander, were so enthusiastic about the idea the Rincon chirped in an email “We have to get the guy who makes merengues and we have to offer him a big budget!”
Thus, Guerilla Dance was born, a slickly-packaged and highly-produced dance record complete with lyrics and publicity shots. It wasn’t a cheap birth, though. The FARC reportedly spent $150,000 U.S. on production as well as importing professional musicians from the Dominican Republic. The finished product was posted on YouTube. The lyrics mix pure revolutionary rhetoric with beats to make you bump and grind. “Taca taca taca, the government will fall,” “carry the grenades and the rifles,” “enemy to the left, enemy to the right,” similar to the traditional merengue instructions to always “move those hips!” Sadly for Marulanda, not only did he die before seeing his dancefloor dreams become a reality, the song did not smash the charts, and only attracted attention as a strange changeup from the FARC’s usual maudlin ballads with little production value.
This odd tale of a Marxist/Merengue mashup reinforces how clearly new media and Pop Culture are wedded to things once considered to be only political. Revolutionaries and insurgents alike are keenly aware of the political and military uses of music, film, video, dance, and gaming. Many terrorist organizations have theme songs to rally their adherents, but it will be interesting to see whether Hizbullah, given Beirut’s vibrant club scene, will pick up the gauntlet thrown down by the FARC and come out with a song as catchy and well produced.