Social Media and Perception Management Challenges

by admin on April 5, 2009

I was browsing Jeff Bentley’s twitterstream the other day and his tweet below inspired some thoughts on perception management and military conflict. Jeff ended up writing a post about Perception Management and Internet Marketing, but for me his tweet inspired some thinking about the challenges of social media and perception management.

jeffbentley: reading: The Challenges of [...]

{ 0 comments }

Admiral Thad Allen – Leadership by Example on the Social Web

by admin on April 2, 2009

Taking a shot out of the Apple advertising series, Adm Allen demonstrates the effect of the Social Web on US Coast Guard communications. In a well written and succinct article of Coast Guard Magazine (Issue 4, 2008 Community), PA2 Dan Bender outlines the reasoning behind the Coast Guard’s embrace of the Social Web. Every command [...]

{ 5 comments }

Secure your twitter claim

by admin on March 26, 2009

For those of you who’ve secured your unit or agency name on Twitter, congratulations! Now, for the 99% of you who haven’t, please get over there today and get it done. It won’t take more than a couple minutes to register your organization on Twitter and you’ll save yourself a great deal of time and [...]

{ 4 comments }